Hi, I’m Jourdan Saunders
I advise leaders navigating The $23 trillion disability and aging market, before adoption, trust, or scale break down.
I help organizations translate disability insight into market-ready adoption, so products, spaces, and systems are trusted, used, and sustained in the real world.
Before boardrooms and strategy decks, my career began in a therapy room as a Speech-Language Pathologist. I watched independence disappear not because innovation failed, but because systems weren’t built for reality.
That moment shaped everything I do now.
Today, I work with founders, executives, boards, and global partners who know inclusion can’t be added later, and who need clarity before they build, launch, scale, or standardize.
When This Work Matters:
You should be here if:
- You’re designing or building environments meant to serve people over time
- Accessibility exists, but adoption is slower or more fragile than expected
- You’re entering or expanding in the disability or aging market
- Leadership alignment is slowing decisions or increasing risk
- You want trust, dignity, and usability to drive value, not just compliance
How I Work
Adoption & Market Readiness Advisory
For leaders building or scaling products, platforms, services, or spaces
Outcome: Solutions that are understood, adopted, and sustained
- Diagnose adoption and trust risks before launch or scale
- Pressure-test assumptions against disability and aging realities
- Align accessibility, product, and go-to-market strategy
- Prevent costly “pilot-to-nowhere” failures
Experience & Infrastructure Advisory
For organizations designing environments meant to work in real life
Outcome: Spaces that function with dignity, usability, and trust
- Translate design and infrastructure decisions into lived experience
- Identify usability and trust risks before construction or rollout
- Support teams communicating value beyond compliance
Leadership, Board & Stakeholder Alignment
For high-stakes decisions requiring shared understanding
Outcome: Confidence, alignment, and decisive action
- Executive and board briefings
- Shared language for disability, aging, and access
- Experience-based narratives that move consensus forward
Global Frameworks & Sector Strategy
For standards, reports, and multi-year initiatives
Outcome: Frameworks that build trust and scale across systems
- Translate disability insight into sector-specific language
- Align lived experience with policy and innovation strategy
- Strengthen credibility and long-term adoption
Credibility and Impact
- Supported $20M+ in funding and partnerships
- Teams scaled from 3 to 150+
- Trusted advisor to Verizon, IEEE, Harvard, and 300+ global collaborators
- Advisor across healthcare, workforce, technology, education, and infrastructure
Beyond Advisory
I also mentor emerging leaders, contribute to education and family learning through play and creativity, and host Interconnected with Jourdan-a conversation series exploring disability, belonging, and the systems that shape everyday life.
I’m currently building The Resource Key Health with my team, an inclusive health technology platform focused on accessibility supports and real-world usability. Building alongside advising keeps my work grounded in execution and informs how I help leaders understand where adoption, trust, and scale break down in practice.
While these efforts shape my perspective, this website is intentionally focused on executive advisory and systems-level impact.
Let's Talk
If you’re building in or adjacent to the disability or aging market and adoption, trust, or scale feels harder than it should, this is the gap I help close.